Ready for a truth bomb?
You don’t need to create content from scratch every time you want to publish something new.
Chances are, you’ve already got a library of published content that could just do with a spruce-up. Sure, those old posts from 2016 drive some organic traffic, but nowhere near as much as they used to.
It’s your lucky day. I can take that task (you might call boring) off your plate, and get traffic back to where it was–or even better.
“Elise consistently produces work that exceeds expectations and delivers results. She’s extremely easy to work with thanks to her attention to detail, expert-level understanding of her subject matter, and quick turnarounds.
In short, I know when I give her an assignment, it will be done well and on schedule, every time.” — Ben Sailor, CoSchedule
Wait. What is content optimization?
Content optimization is the process of going through an old blog post and making it better.
My job is to go through your old content and add:
- Relevant research studies, reports, or statistics
- Quotes from experts (which helps with shareability!)
- Links to your newly-published content
- Recent real-life examples to support your points
- References to new product features
- New sections to expand on the topic, based on new search behavior
Whilst I’m at it, I’ll remove anything that doesn’t go anymore–like broken links and/or now-irrelevant sections.
As a B2B freelance writer for companies like HubSpot, CXL, and CoSchedule, I’ll take your old (but not-yet-gold) content and turn it into something ten times better.
I did this for Single Grain. They had an existing post around SEO techniques originally published in 2018. It’s a competitive keyword with the Featured Snippet changing monthly, but after updating in mid-2019, organic traffic shot up (and claimed the Featured Snippet box):
Same goes for CoSchedule’s piece on content marketing strategy. I consolidated this post along with another competing blog post, and gave the entire thing a refresh.
Traffic was stagnant before. Now, organic traffic has increased by more than 300% consistently:
View my full writing portfolio here, including pieces I’ve written for Wix, Databox, CoSchedule, and Privy.
Help me update my old content, Elise!
I’m glad you said that. 😉
But before we go any further, let’s cover some FAQs.
How much do you charge for updating old content?
My rates for updating and optimizing old content start from £350 GBP.
However, please note that my rates are custom. I’ll need to charge extra for optimizing a 10,000-word post than I would a 2,000-word piece.
Either way, I’m probably more expensive than someone you’ll find on Fiverr. That’s because:
- Leading SaaS companies like HubSpot, CXL and CoSchedule have hired me to help with their content marketing
- I’m reliable (I’ve never missed a deadline in 4 years!)
- I’m great to work with. Honest.
“Elise was a great partner for HubSpot. She’s responsive, fast to turn around projects, and a master at research. Her writing is clear and full of details that are helpful, entertaining, and inspiring.” — Jami Oetting
How do you work?
Some clients send me the exact content they want to refresh.
Others ask me to dig through their site and make a list of priorities; pages which are steadily declining in organic traffic. I’ve got access to tools like Ahrefs and Revive to make it easier, but you can give me access to your Google Analytics if you’d prefer.
Truth is: it’s totally up to you.
Can we get started?
Sure thing! But I’m fully booked until November 2020 (last updated 4th September.)
Get on my waitlist by emailing me: firstname.lastname@example.org.
Let’s get something in the diary, and stop your existing content from going to waste.