If you ask any freelancer one thing that they struggle with the most, there’s a high chance that they’ll answer with: “my rates!”.
You see, rates are a tricky topic to tackle, especially considering that it’s what puts food on the table, and makes sure that we’re not just doing this for fun… (Although it is!)
Set your rates too high and you risk pushing away your dream clients.
Set your rates too low and you risk being seen as a “newbie”; not a freelancer that gives value.
You want to aim for somewhere in the middle… But where is the middle?
Only you can find the best rates for you. You can read a tonne of blog posts that’ll give you detailed equations to calculate your rates. I don’t follow them. Instead, I rely on trusty trial and error.
It took me almost a year of freelancing to find my rates, but it wasn’t just the number that I found.
It was the fact that bundling your freelance services can help bump-up the cash you get for each gig, and you don’t have to do that much extra work!Did you know that packaging your #freelance services can help you to charge more? Click To Tweet
Packaging your services
Simply put, packaging your services means bundling all of your services into one, and getting a bit of extra cash for it.
Now, if you’re “just a freelance writer”, you might think that you can’t package your services. You only do one thing, right?
Wrong. Think about the process that you follow when working on a freelance writing project. The chances are, you do activities that aren’t solely writing-based.
You may have assumed that each of these elements should always be included in a writing project, anyway.
While that is sometimes true, not all clients expect it.
If you go above and beyond to highlight these add-ons in your quote stages, clients have the choice of hiring you — instead of another freelancer — for each task. You can use all of these extra ‘services’ to beef-up your freelance writing packages!
How to package your freelancing services
In order to figure out which packages will be most appealing — and beneficial — to your clients, start by listing all of the add-ons that you can offer.
Do this by running through your writing process. Are there any activities that you do, but aren’t absolutely necessary? Here are a few examples:
- Idea generation
- SEO optimisation
- Image sourcing
- Keyword research
- Pre-made social media posts to share with the article
Once you’ve got your list, refer to it when you receive a new enquiry.
Your potential client may tell you that they’ve already compiled a list of blog topic ideas. In that case, your idea generation add-on won’t be needed – but that’s not to say none of the others are, either!
So, instead of offering:
A 1,000-word blog post for £175.
A 1,000-word, SEO-optimized blog post with three pre-made social media posts for £225.
Notice how much better that sounds?Instead of offering your basic writing fee for #freelance clients, charge extra for these add-ons! Click To Tweet
Why packaging services = £££
Clients love packaged freelancing services because it’s easier for them.
Instead of spending 15 minutes coming up with social ideas for the post themselves (OR even worse, hiring another freelancer for the add-ons!), it’s more beneficial – and cost-effective – to hire you for it. After all, you’re already working on the piece itself… You know it better than anyone else!
Giving clients a selection of add-ons is a great way to make more cash as a freelance writer.
That’s because you’re making more money than you would if you sold the package at an hourly rate.
Let’s use an example.
I charge a client £120 to write an article for their blog.
Keyword research and SEO optimisation usually take about an hour. If I were to charge this using my hourly fee, I’d earn an additional £40. That takes me up to £160 for the writing and two add-ons.
But, if the add-ons take me more time than my predicted hour, I have two options:
- Honour the original quote and lose money for any extra hours I spend,
- OR explain to the client that you went over the time quote, and bill them for each hour
Either option leaves you in the mud.
However, instead of getting myself stuck in that awkward situation, I change the way I quote.
Instead of charging my client just for the writing fee, I mention that I can also do these two add-ons for £200.
Because it’s positioned to the client in a way that’s beneficial for them, I get away with the £200 deal – and make £40 more than if I were to sell the add-ons hourly.
Plus, there’s no need for me to worry about sticking to (or going over) my time limit because it’s not quoted based on time spent… It’s quoted based on value!
Please note that this post may contain affiliate links. View my full disclosure here.
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