Freelance Writer for B2B SaaS and eCommerce
Take a look at the top Google results for your target keyword. Chances are, it's not unique content. Subheadings are the same. It's obvious which keywords they're targeting. Strip the branding …
Continue Reading about Parasite Content is Ruining Your Content Marketing Strategy →
Type "B2B content marketing statistics" into your browser, and I'll bet you'll find a bunch of old content originally published in 2015. It has the same rehashed, obvious statistics that everyone …
Continue Reading about 20+ (Actually New) B2B Content Marketing Statistics for 2020 →
"The client is always right." That's a phrase I hear time and time again--and most people think it applies to freelancing, too. But, truth is: I don't always agree. That's because a client …
Continue Reading about Is the Client Always Right? (& How to Push Back on Edits) →
I worked for an SEO agency before I started freelance writing. Now, I talk the talk... but don't walk the walk much. This affiliate site started as a mini-experiment: to see if I still could do …
Continue Reading about Growing an Affiliate Site to 7k+ Monthly Organic Visits (with <25 Posts) →
A few weeks ago, I tweeted that word count doesn't (always) matter. It turned out to be pretty controversial. Why? Because it's standard practice to include word count research when …
Continue Reading about Word Count Doesn’t Matter. Or Does It? →
I've always strongly thought of myself as a non-racist, but after spending most of my weekend listening to the Black community and feeling their pain, I realized: I'm not doing nowhere near as much …
Continue Reading about How to Use Your White Privilege to Help Black + POC in the Marketing Space →
