Are you working hard to fill your sales pipeline with new leads, but struggling to deliver value that actually makes them sign-up?
It’s time to invest in a B2B white paper: A deep dive into a specialist topic that helps you build authority with your customers–while gaining their trust, and making it easy for you to convert them into customers.
That’s where I can help.
I’m a B2B white paper writer available for hire. I’ve written for companies like HubSpot, ConversionXL and Databox.
Now, I’m bringing my SaaS and marketing knowledge out of the woodwork to help your business generate more pre-qualified leads with smart white papers.
White Paper Portfolio
I worked with Tomorrow People, a UK-based content marketing agency, to create a white paper that discusses the new rules of content marketing.
The white paper is over 57 pages long; covering everything a CMO needs to master modern content marketing.
“Put simply, working with Elise is a total pleasure. Elise takes ideas and concepts and turns them into well-structured, concise copy to deliver on numerous objectives. The writing is crisp, clean, and persuasive. In my role, I need a freelancer I can trust to take briefs and turn them around on time and to standard—Elise definitely delivers.”
— Guy Little, Director of Content at Tomorrow People
Let me help you create a lead-drippin’ B2B white paper
White papers are a fantastic asset for any inbound marketing strategy.
Why? Because they’re a deep-dive into a specific, technical topic.
If you’re able to win-over your white paper readers, they’ll grow to know, like and trust you–all while making themselves cosy on your email list.
The facts don’t lie. According to research by Content Marketing Institute, white papers are more effective at targeting people towards the end of the buying journey than a standard blog post (and therefore, more likely to convert):
Want in on the white paper action?
I work with SaaS, marketing and eCommerce companies to write B2B white papers on the following topics:
- AI and data
- Content marketing and strategy
- Email marketing
- Marketing psychology
- Sales management
- Social media marketing
How much is a B2B white paper going to cost?
We all want to know what we’re spending, right?
I base my B2B white paper quotes on a per-project basis. You’re paying for the value of my writing (and the ROI the finished white paper will deliver), rather than the time it took me to create it.
Since I’m not an employee of yours, my rates also include the added benefits of:
- Not having me on your payroll system
- Not having other overheads of employing me in your office
- Not providing me with employee benefits (like pensions, holidays and insurance)
- Quick turnaround times (2-3 weeks, on average)
My rates for writing B2B white papers start from £2,500 GBP, but prices depend on the topic, length, and brief.
Send me an email with those details, and I’ll get back to you with a custom quote within 72 hours.
Case study: 400 leads in 4 weeks
I worked with the team at Leadfeeder to create a white paper titled, “The Ultimate Guide to Website Visitor Identification“.
The result? Over 400 leads in four weeks.
What’s your process?
To secure space on my calendar, email me with your:
- White paper topic
- Desired length (a rough ballpark is fine)
…and I’ll send a custom quote. From there, the ball is totally in your court.
If you decide to go ahead, I’ll send a contract for you to sign, along with an invoice for 50% of the balance to secure your spot.
Then I’ll get to work, and deliver the full draft within three working weeks.
(Oh, and if there’s something you want to change in my draft, don’t panic. My B2B white paper writing rate includes one free revision, so you don’t have to repeatedly splash the cash over again if we don’t get things right first-time.)
I’m ready to hire you!
Get on my waitlist by emailing me—not someone on “my team”—by shooting a message to: email@example.com.
I can’t wait to hear from you!
Initially I was reluctant to work with Elise because I assumed it would take a long time for her to understand my business and industry. It will be faster if I just write the content myself!
To my delight and surprise, after just one phone call, Elise wrote a long-form detailed article that was actually better than I could have written myself. And of course, it was SEO optimized.
Elise blew away my expectations, from her super-detailed content outlines and the quality of the finished articles, to her same day responsiveness and quick turnarounds. She’s the only person I’ll work with from now on for content.
– Kevin Kruse, Founder and CEO of LEADx.org